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Brand Guidelines

Logo Usage

The Sierra K-8 School Ram logo is a protected brand mark and a key element of our school’s visual identity. Maintaining the integrity of this logo is essential to preserving the tradition, pride, professionalism, and recognition associated with Sierra K-8 School and the Sunnyside Unified School District.

Unauthorized, altered, or distorted versions of the Ram logo, including the mascot, must not be used under any circumstances. These include, but are not limited to:

  • Modifying the logo’s proportions, colors, or typography
  • Adding outlines, effects, gradients or colors
  • Replacing or redrawing the Ram illustration
  • Combining the logo with other graphics, mascots, or text treatments
  • Using clip-art, internet-sourced, or AI-generated “Rams”
  • Recreating the logo from scratch or tracing it from low-resolution images

All versions of the logo must come directly from the official Sierra K-8 School Brand Guide provided by the SUSD Communications Department. Any logo or graphic not included in that kit is considered non-compliant and strictly prohibited.

To request approved files or confirm proper usage, contact the SUSD Communications Department before publishing or producing any materials featuring the Sierra K-8 School Ram brand.

For questions or file requests, contact:
SUSD Communications Department
Marisela Felix (520) 545-2086
mariselafelix@susd12.org

Our Logos

To download our logos please click on the desired format link above each logo version. Ex. AI | EPS | JPEG | PDF | PNG
All files have a transparent background except JPEG

  • Logo featuring a ram's head above the text 'SIERRA K-8 SCHOOL'.

    Logo for Sierra K-8 School featuring a ram's head and the school name.

    A stylized ram's head logo is superimposed on a large purple letter 'S' with a yellow outline.

  • A stylized illustration of a ram's head above the text 'SIERRA K-8 SCHOOL'.

  • SUSD’s official fonts should be used consistently throughout all communication materials and should not be substituted. Proxima Nova is used for headlines and titles. The feel is clean and when used
    in upper case, its effect is unmistakably Sunnyside. Our secondary font is Merriweather, and may be used in body copy.

    Proxima Nova – used for Headers and Sub-headers
    Merriweather – used for body copy

  • In addition to our logo, color is the second most recognizable aspect of our identity. Utilizing these colors appropriately and consistently creates an additional layer of recognition and coherence.

    Purple

    CMYK: 75/100/0/0
    PMS: PMS 526
    HEX: #662D91

    Gold

    CMYK: 0/10/100/0
    PMS: PMS 107
    HEX: #FFDD00